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Digital and Channels Lead

Business & Corporate Services

Communications, Marketing, PR

Oldham Council

Digital and Channels Lead

Communications, Strategy and Performance

Ref: G9/OL-31934

Contract: Permanent

Salary: £38,813 - £42,683 p.a.

Hours: 36.66 per week

Based: Civic Centre, West Street, Oldham, OL1 1UG

Closing Date: Sunday 27 October 2019

Interview Dates: TBC

Job Description & Person Specification.doc
Oldham Right to Work in the UK.doc

Role Overview:


We are looking for an experienced digital communications professional to help us make a difference.


You will lead a small team of communicators to promote Oldham and the council’s services to the right people using the right tools. You will develop and manage our content and channels strategy using insight and analytics to maximise reach to appropriate audiences.


You will manage our online brand ensuring the quality of our content and work across the organisation to support the delivery of their objectives through effective communications.


Key Responsibilities:

  • To develop, manage and monitor the organisations brand and reputation through the effective management of the Council’s core communications channels and lead the delivery of core council campaigns and activity.
  • To shape and manage the organisations approach to content and campaign delivery using the latest insight and evaluation techniques to ensure return on investment for all activity.
  • To oversee the activity of the Council’s web team to drive greater use of online channels for residents and other stakeholders.

Key Requirements:

  • Experience of developing and managing delivery of digital communication campaigns and activity in a large, complex organisation
  • Experience managing communication channels on behalf of a large organisation owning and promoting online brand and reputation.
  • Demonstrable experience in using insight to shape messaging and activity that changes behaviours and views or drives outcomes and using evaluation to monitor success against those campaigns

About Us:


Oldham is committed to developing a Co-operative future; one where citizens, partners and staff work together to improve the borough.  Anyone joining the council is coming into an ambitious organisation with big plans. We are working hard to build a brighter future for our borough and we need people from a wide range of backgrounds to continue delivering the best for our communities.


The Council has a clear set of Values and Behaviours, our Values outline how we do business and we share these borough wide with our residents, partners and businesses.  Internally we have translated these values into five cooperative behaviours which outline the priority areas of focus for all staff at all levels. You can view the Values and Behaviours on our Greater. Jobs pages Working for Oldham


For details of how we use your data please see out privacy notice: Privacy Notice


Please note that should a vacancy that has been released for internal or external recruitment be deemed suitable for an at risk employee, it can be pulled back at any point up to the post being formally offered to an external candidate or an internal candidate that is not at risk of redundancy. 

salary from




working hours

full time

application deadline

11 59 pm

27th Oct 2019